George and Leah Wood had been in the grocery business in the early years of their marriage. Circumstances and events led them to open ice cream and candy stores in Utah in February of 1947. Then, there came a time to decide what they would call this new adventure.
George said to Leah, “Momma, would you have ever dreamed when we were newlyweds, in our little honeymoon cottage on Fern Street, near the State Capitol building, that we would some day be in the Ice Cream and Candy business?” Leah began to reminisce at that point, and replied, “Maybe we ought to call to the business FERNWOOD. Fern Street was mighty sweet, and we hope that is what our business will be, and it surely would be another romantic beginning.” George smiled and then said, “FERNWOOD, hmmmmm, FERNWOOD CANDY. I like that!”